And if you don't know what that means, you obviously haven't read The Game by Neil Strauss.
Now, if you go in to this book thinking you are about to learn all the techniques of master pickup artists (mPUAs), you will be sorely disappointed. This is definitely not a teaching book.
It is, on the other hand, a first hand account of Neil's journey in to the world of pick up artists. It chronicles his transformation from Neil to Style, one of the master pickup artists. He talks about learning from all the people who were the "leader in the industry". He talks about some of his real life (writing articles) almost interfering with his new life as a pickup artist.
He then taks about how he and Mystery tried to start a community around this world called Project Hollywood and how the expectations and results didn't quite meet.
Overall, I thought this was a great book. Definitely kept me interested and didn't turn in to a book to try and teach me how to be a pickup artist, but more just chronicled the life of one. Something you should put on your reading list.