A new way to shop ...

Google has a beta of its new shopping site, Froogle, up now. Since Google has seemingly become the standard search enging these days, what does this mean for online merchants? I think this has both positive and negative impacts. This could cause some GREAT price wars in cyberspace. If I can check every store all at once, why the hell would I buy something for a dollar more than some other place? My fear is that this could drive some smaller companies that can't buy things in large quantities and therefore can not have as low of prices right out of business. People would REALLY have to have some level of a niche market to be able to survive. Could play out in a very interesting way. At this point this just looks to be to be a search engine for products, but some day, I would not be suprised to see google offering things like Froogle Storefronts (much like Yahoo Stores). I guess we will just have to wait and see.